Website development: business sites, online stores and web applications

A clear site built to load fast, stay accessible, rank well and last: from design to launch, and beyond.

A website suited to your business

Whether you are starting out or your current site no longer keeps up, building a website starts with a simple question: what should it let your visitors do? Find you, contact you, buy online, access a customer area?

From there I suggest the most suitable solution: a WordPress site so you can manage your content, a lightweight custom site, an online store or a business web application. I handle the whole chain: design, build, search visibility, hosting, launch and security, with a single point of contact.

Do any of these sound familiar?

  • You do not have a website yet, or yours no longer reflects your business.
  • You want to sell your products or services online.
  • You need an internal tool: customer area, back office, dashboard.
  • The domain name, hosting and search visibility feel unclear.
  • Your site is slow, hard to edit or out of date, and nobody really knows how it is hosted.
  • You want to make sure it meets the basics: legal notice, data protection, security.

What I offer

Business website

With WordPress, so you can edit your content yourself, or custom-built for a light site with nothing superfluous. Presentation, service pages, contact, news.

Online store

A service I build for my clients’ own customers: catalogue, cart, online payment, order tracking, physical or digital products. Depending on the need: WooCommerce, or a custom build.

Web application

A business tool built with widely used web technologies, server side and interface: customer area, back office, dashboard, business forms.

Takeover or redesign

An audit of what exists (technologies, content, hosting, security), then the decision to evolve it or rebuild it.

Search visibility, DNS and hosting

The technical basics of SEO, domain name and email configuration, choosing and setting up hosting.

Serious go-live

Separate environments, controlled deployment, backups and rollback: the invisible part that avoids bad surprises.

Design and accessibility

A website is first judged on clarity. I start from what your visitors come to do, then build the site map, user journeys and mock-ups before writing any code. Accessibility is part of the design, not a layer added at the end.

  • Site map and journeys designed around the site’s goal
  • Layout adapted to phones, tablets and computers
  • Structured headings, readable page addresses
  • Sufficient colour contrast and readable text sizes
  • Alternative text on images
  • Full keyboard navigation and labelled forms
  • Light pages without unnecessary dependencies
  • Respect for user preferences (light or dark theme, reduced motion)

I do not promise a certified compliance level: I build with these requirements and check them during acceptance testing.

Search visibility: technical and editorial

Organic search rests on two pillars. The first is technical: that is my part at delivery. The second is editorial: it is built over time, with content that answers what your customers are looking for.

Technical side

  • Titles, descriptions and tags suited to each page
  • Structured data (markup) where relevant
  • Sitemap, crawl file, redirects when redesigning
  • Performance: page weight, suitable images, fast loading
  • Canonical addresses, duplicate page handling, clean error pages
  • Monitoring set up (Search Console) to read the results

Editorial side

  • Identify your customers’ search intents
  • Structure pages and articles around those intents
  • Write or review content so it truly answers the question asked
  • Track results and adjust content over time

Search ranking also depends on competition and factors outside the site, so it cannot be guaranteed. Further reading: why organic search is an investment and search intent.

Hosting, domain, DNS and certificates

A website is also infrastructure. I help you make clear choices and document them so that you remain the owner of your accounts.

  • Hosting choice according to the type of site, expected traffic and your need for control (shared, dedicated or virtual server, host in France or Europe)
  • Domain name and DNS: registration, DNS zone, redirects, domain email addresses
  • HTTPS certificate: setup and renewal, systematic redirect to the secure version
  • Backups: frequency, location, and restore test when the host allows it
  • Accounts in your name: domain and hosting subscribed by you, which you keep if you change provider
  • Settings log handed over at delivery

Each party’s role is explained in domain name, DNS, hosting: who does what?

Deployment and CI/CD

Putting a site online should not mean copying files by hand and hoping for the best. Depending on what the hosting allows, I organise delivery across several environments and, when relevant, with automated deployment.

  • Staging and production: you approve on a test site identical to the final one before anything goes live.
  • Versioned code repository: every change is tracked and can be undone.
  • Pipeline: automated checks (code quality, tests, link and content checks) before each deployment.
  • Automated deployment: the same procedure every release, without risky manual steps.
  • Rollback: if a version causes trouble, quick return to the previous one.
  • Backup before going live, every time.

On simple shared hosting this is not always possible: I then adapt the procedure (controlled secure transfer, prior backup) and tell you in the proposal.

Security and compliance

  • Security headers and HTTPS applied to the site
  • Updates and careful configuration for dynamic sites (WordPress, plugins limited to what is needed)
  • Legal notice and privacy policy matching the actual site
  • GDPR: identifying data collected, forms, retention periods, processors (host, email)
  • Cookies and trackers: a cookie-free site avoids the banner; otherwise, clear choice and information
  • Accounts and access: limited rights, strong passwords, two-factor authentication when available

I implement these technical points and help you write the mandatory pages, but you remain responsible for the content you publish and its compliance: I do not provide legal advice.

Quality: tests and reviews

  • Automated content and link checks before each delivery
  • Tests of critical functions (forms, payment, calculations) depending on the project
  • Code review and proofreading before delivery
  • Checks across several browsers and screen sizes
  • Acceptance testing against a scenario checklist you can replay

How it works

  1. ScopingGoals, content, features, constraints: I define the scope with you. For more complex projects it is formalised in specifications and an acceptance test plan.
  2. StructureSite map and mock-ups of the main pages, approved before development.
  3. DevelopmentStep-by-step delivery on a staging site you can review.
  4. ContentIntegration of your texts and images, or help preparing them.
  5. Acceptance testingYou test on the staging site; defects within the agreed scope are fixed.
  6. Approval and go-liveOnce you approve, I go live after a backup: domain, hosting, redirects, HTTPS.
  7. HandoverAccess, settings log and usage notes.

The full method is described in from need to delivered product and on the how I work page.

What a delivery covers

Included in the deliveryNot included (separate quote or at your expense)
Site online on your domain nameWriting all the content, unless agreed in the quote
Access to the site administrationTraining and user support (additional contract)
Settings log: domain, hosting, emailOngoing maintenance after go-live (additional contract)
Basic legal pages and security headersLegal advice on your content and practices
SEO markup and monitoring set upGuaranteed search ranking
Source code and documentation as per the contractThird-party subscriptions (hosting, domain, paid plugins) held in your name
Typical delivery scope

The exact scope is in the quote. Any request outside it leads to an additional quote or an amendment, as set out in the terms of service.

Who is it for?

  • Independents and small businesses wanting a controlled online presence
  • Project owners needing a first site or a store
  • Companies needing an internal web tool or customer area
  • Organisations wanting to take back control of an ageing site

Frequently asked questions

WordPress or custom site: which one?

WordPress suits you if you want to edit content yourself and add common features. A custom site suits a very specific need or a deliberately minimal site. Details in the article WordPress or custom website: how to choose.

Can you take over an existing site?

Yes, after an audit of the current site: technologies, content, hosting, security. The proposal then says whether it is better to evolve it or rebuild it.

Is search visibility taken into account?

Yes, technically: structure, tags, performance, structured data. Ranking also depends on factors outside the site (competition, content, links) and cannot be guaranteed.

Who handles the domain name and hosting?

I can advise on the choice, then configure the domain name, DNS, HTTPS certificate and hosting. Accounts stay in your name.

Will I be able to edit my content myself?

With a WordPress site, yes: texts, images and pages can be edited from the admin interface without touching code. Usage notes are handed over at delivery, but training is not offered.

Do you build online stores?

Yes, as a service for my clients: catalogue, cart, online payment, orders. The choice between WooCommerce and a custom build depends on your volume, products and need for evolution.

What happens after go-live?

The site is handed over with its access and documentation. Ongoing maintenance is not included as standard: it can be covered by an additional contract, to be requested and subscribed separately. Changes and later versions are handled by quote or amendment.

How much does a website cost?

It depends on the scope: every service is quoted after a first discussion about your need.

Going further

Connect your site to your tools

Orders, contacts, invoices: make data flow between your site and your business software.

Scope before building

A fuzzy need? Scoping and specifications avoid surprises.

See my projects

Boussole, Passerelle, the upcoming store: projects I designed myself.

Hosting and search visibility

An article to understand before deciding.

Let’s talk about your site

Tell me about your project, even if it is not fully defined yet.

Request a quote